MERCADEO Versión en español
DDB Latinas Juan Carlos Ortiz: We have created a space to understand data in real time and transform it into creativity insights
29 de julio de 2014
The DDB Group announced a new initiative that will allow them to convert data in real time, in insights that will inspire their creativity.The evolution of duos to trios (responding to an integration of digital thinking from the beginning of the creative process and planning), the transition from 360º to 6º (theory that positions users as the beginning of the communication, not the end), and Social Media Lab (Laboratory of Social Media that allows users to interpret conversations in real insights), are some of the most important pioneer changes in structure and thought that the DDB Group has implemented in its Latino region: (Latin America + USA + Spain).The Right Room was created as part of their commitment to provide efficient business solutions to clients and it refers to the new spaces and software Tribal and DDB teams will work with in real time. “It is time to focus not only on the Right Message and the Right People, but also on the Right Time,” Juan Carlos Ortiz, president of DDB Latina said.”We have created this new tool because we are convinced that the data in real time with an intelligent interpretation will help us find more powerful and innovative business solutions for our customers,” he added.
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